SLB Capturi, formerly called Aker Carbon Capture drives supply chain efficiency

Advanced work packaging

Ensure you’re aligned with integrated project delivery best practices. With the WorkPacks feature add-on, you can take advantage of 3D model integration, built-in analytics, and project status and construction work package visualization.

SLB Capturi, formerly called Aker Carbon Capture drives supply chain efficiency

SLB Capturi used AVEVA Enterprise Resource Management to reduce material waste and streamline supply chain operations. The solution’s seamless integration with AVEVA E3D Design enabled a shift from supplier-driven to project-driven workflows.

Badaling Great Wall, Ming Tombs, and the Sacred Way Tour

Stretching thousands of kilometres through Central China, The Great Wall of China’s defensive function from the many invasions coming from the north. This feat of construction has shown the ingenuity of the former Emperors of passed dynasties to protect its people and its efforts to contain what still is visible for tourists and visitors up until today.

Many parts remain inaccessible, but these well-preserved sections of the wall are made accessible for visitors from across the world. This is what has kept the Great Wall such a sight beyond words. The part at Badaling is one of these fortifications that still stands proudly and bears the stamp as a key national cultural relic.

Explore two of Beijing’s most iconic historical sites in one day. Visit the majestic Badaling section of the Great Wall and discover the ancient Ming Tombs, the burial grounds of 13 emperors of the Ming Dynasty.

Pollinator Pavilions

Unveiled at Kew’s Wakehurst site, in celebration of the Millennium Seed Bank’s 25th anniversary, Seed Stories, is an outdoor installation by Kristina?Pulejkova. A tribute to conservation and science, Seed Stories features a series of four sculptural “pollinator hotels” serving as both aesthetic focal points and functional refuges for hundreds of bees navigating Britain’s increasingly challenging climate.

Crafted from untreated marine plywood and cedar, the installations blend into their surroundings. The structures have antifungal properties and natural aromas designed to keep bees safe during heatwaves. Each structure has been calibrated—with entrances and colour choices informed by scientific data on bees visual spectrum (favoring blues, yellows and violets) to encourage specific pollinator species to nest and pollinate. These sculptural habitats also double as research tools, trapping pollen so scientists can monitor which tree species attract particular bees.

The installation features an AR digital storytelling experience for visitors, sharing compelling content centred on the themes of biodiversity, food security and ecology.

Seed Stories is part of Seedscapes, a summer-long exhibition running from 4 July to 14 September 2025 at Wakehurst, Kew’s botanic garden.

Nature and Nurture – Animal healthcare through an empathetic sculptural design

Davide?Macullo Architects’ Vet Hospital Tirana in Albania redefines animal healthcare through an empathetic sculptural design that infused with psychological framing. Instead of sterile corridors, the building’s concrete volumes emerge like organic landforms, deeply rooted in spatial psychology and behavioral anthropology. The dynamic curves counter feelings of confinement—especially beneficial in a multi-species environment—offering pets and humans an experience filled with calm and curiosity .

Situated at the edge of Tirana, the 712?m2 facility is part of a larger 4,000?m2 complex equipped with emergency services, intensive care, digital imaging, and luxury boarding Its concrete fa?ades are softened by planted terraces—therapeutic environments where recovering animals can enjoy light, fresh air, and connection to nature. Inside the facility, Davide Macullo Architects carefully crafted circulation zones for dogs and cats, minimizing stress and promoting emotional well-being.

The vet hospital opened in May 2025, modelling new era of vet care. The advanced and aesthetically ambitious facility, aims to forge a compassionate bond between architecture, nature, and healthcare

Routio: A practical tool for ADHD support

Routio is a thoughtful design response to the everyday challenges faced by children with ADHD. Developed by designer Tingyu Tian, this hybrid tool integrates tactile and digital elements to help children manage time, stay organised, and gain confidence—while also offering caregivers deeper insight into behavioural patterns and support needs.

Routio transforms routine tasks into playful, reward-driven interactions. Children use magnetic boards and physical task blocks to visualise and track responsibilities, while a companion app provides real-time feedback and gamified incentives, such as building a virtual city with every task completed. Routio also offers expert guidance and educational resources to help families and educators better understand ADHD, reduce stigma, and create more inclusive environments.

Designed as a holistic ecosystem, Routio supports children, parents, teachers, and clinicians alike. It not only improves diagnosis accuracy through data tracking but also fosters empathy and collaboration across home and school settings.

By empowering children to take control of their routines—and equipping adults with tools to better understand and support them—Routio aims to reimagine ADHD care as an holistic system that fosters empathy, structure, and a more inclusive future for neurodiverse communities.

Positioning Vietnam – Promoting the National Image in the New Era

HANOI, VIETNAM – Media OutReach Newswire – 11 July 2025 – A seminar titled “Positioning Vietnam – Promoting the National Image in the New Era” was co-hosted in Hanoi on July 9 by Vietnam News and Law newspaper under the Vietnam News Agency and the Department of Grassroots Information and External Information under the Ministry of Culture, Sports and Tourism.

Mrs. Vu Viet Trang, General Director of the Vietnam News Agency, delivered the keynote speech at the seminar. Photo: VNSL

The event aimed to gather expert feedback for the Draft Strategy on Promoting Vietnam’s National Image Abroad.

The strategy’s overall goal is to enhance positive information about Vietnam both domestically and internationally, improving global awareness of a stable, developing, innovative and culturally rich country. It seeks to elevate the country’s standing on the international stage.

According to the draft strategy, which is expected to be submitted to the Prime Minister later this month, by 2030 all provinces and centrally governed cities will implement international communication campaigns aligned with a unified national direction.

The plan also targets the organisation of at least 10 major international media campaigns and aims to increase the volume of positive international media coverage and digital content about Vietnam to at least 80 per cent.

The strategy further aspires for Vietnam to rank among the top 40 countries with the most favourable media presence globally, attract 35 million international visitors by 2030, and have the cultural industry contribute 7 per cent of GDP by 2030 and 8 per cent by 2035.

To achieve these goals, the strategy proposes a diversified communication approach, combining traditional and digital platforms.

It also recommends integrating media campaigns into diplomatic, cultural and sports events; partnering with international media outlets, film crews and foreign correspondents.

Supporting measures include enhancing local capacity, building unique local brands, conducting international surveys and strengthening the role of external communication platforms.

Developing a modern, cohesive and competitive communication strategy is considered a critical step in amplifying Vietnam’s values in a rapidly changing world.

As Vietnam’s global credibility and governance capacity continue to grow, there is a rising need to inspire national development aspirations and promote the image of a strong and resilient nation.

Vu Viet Trang, Vietnam News Agency General Director said: “Positioning the national image is not only the task of the media but an essential part of overall development strategy. To successfully implement the strategy, we need a strong communication ecosystem where mainstream journalism plays a leading role, offering credible data as a foundation for other stakeholders — from KOLs and digital creators to businesses and overseas Vietnamese — to tell a consistent and inspiring story of Vietnam.”

Mr. Pham Anh Tuan, Director of the Department of Grassroots Information and External Information, delivered a presentation on the draft strategy. Photo: VNSL

Pham Anh Tuan, director of the Department of Grassroots Information and External Information, said “The competition to shape national image is growing increasingly fierce, yet Vietnam’s image still falls short of reflecting our achievements. That’s why the Government has assigned the task of developing a long-term, strategic plan to secure our rightful position on the global map.”

Nguyen Minh, Viet Nam News and Law’s editor-in-chief, said “We are fully aware of our role in promoting the image of a modern, dynamic and deeply integrated Vietnam that remains rooted in its cultural identity. We continue to innovate our content, expand our digital and multimedia platforms and strengthen cooperation with domestic and international partners to bring authentic and compelling Vietnamese stories to the world.”

The seminar gathered representatives from ministries, news agencies, communication experts, businesses and international organisations. Participants exchanged insights and contributed valuable input on the strategy’s content.

Key discussion topics included national image positioning, storytelling methods to promote Vietnam globally, international best practices in nation branding and the role of digital communication and independent storytellers in a multi-platform era.

ICONSIAM Showcases Thai Creativity to the World with “Lost in DOMLAND” — Reinforcing Its Role as a Must-Visit Global Art Destination

The first-ever full-scale solo exhibition by Udom Taephanich, sets a new milestone for Thai contemporary art on the global stage.

BANGKOK, THAILAND – Media OutReach Newswire – 11 July 2025 – ICONSIAM, the global landmark on the Chao Phraya River, is forging ahead with its mission to become a Must-Visit Global Art Destination, reinforcing its commitment to offering exclusive art experiences while empowering Thai artists to shine on the world stage. ICONSIAM launches “Lost in DOMLAND”—the first-ever comprehensive solo exhibition by Thailand’s beloved artist and storyteller, Udom Taephanich (aka Note Udom). Spanning over 3,500 square meters on the 8th floor at The Pinnacle, ICONSIAM, the exhibition features more than 1,000 multidisciplinary works from paintings and sculptures to installations and multimedia art. This unprecedented showcase offers a powerful platform to propel Thai contemporary art onto the global stage and elevate Thailand’s cultural standing as an influential force in the international art world. Since its opening, the exhibition has drawn global visitors from Hong Kong, Vietnam, Europe, and beyond.

Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., shared that the global art market continues to expand, with Thailand emerging as a rising force—especially among younger generations whose passion for creativity is reshaping the cultural landscape. “Recent figures from Art Tank Group show Thailand’s art market surpassing THB 1.4 billion in annual transactions, reaffirming the country’s growing influence and potential as a regional art powerhouse.” Supoj continues “At ICONSIAM, we are deeply committed to positioning Thailand on the global art map—not just as a marketplace, but as a Global Art Destination. Our mission is to create a vibrant platform that fosters cross-cultural dialogue and artistic exchange. By connecting international artists, galleries, collectors, and audiences with Thailand’s rich creative heritage, we open new pathways for Thai artists to gain global recognition while offering the world a truly immersive and groundbreaking art experience.”

ICONSIAM’s unique location, scale, and versatility make it an ideal art destination for both local and international audiences. With spaces designed to accommodate a wide range of artistic formats, it sits at the intersection of culture, tourism, and the creative economy—attracting millions of visitors annually. This exceptional positioning has earned the trust of international artists and art brands to present their work at ICONSIAM. It also serves as a dynamic platform for Thai artists to showcase their talents and ignite new inspiration among art enthusiasts, further reinforcing its role as a hub for both global and local art.

“Lost in DOMLAND”—the first-ever full-scale solo exhibition by Udom Taephanich (Note). This immersive experience features over 1,000 pieces across 16 zones, showcasing a diverse array of artistic disciplines born from the vivid imagination of Thailand’s beloved storyteller and artist. From paintings, sculptures, and installation art to original character creations, inventive multimedia works, and astonishing handmade crafts, the exhibition seamlessly blends contemporary art with traditional Thai craftsmanship. Highlights include everything from Udom’s earliest works to iconic pieces from his 13th stand-up comedy show. Every element and intricate detail has been conceptualized and created by Udom himself—on a scale and caliber that rivals international artists, positioning this exhibition as a bold milestone for Thai contemporary art.

The “Lost in DOMLAND” exhibition is presented as an immersive art experience, offering a refreshing and unconventional way to engage with art. It resonates strongly with the tastes of today’s new generation of art lovers and aligns with the direction of the global contemporary art market. Through a wide variety of visually stunning, emotionally charged works, the exhibition tells heartfelt stories that transcend language and culture—allowing every visitor, regardless of background or familiarity with the artist, to connect deeply with the art on display.

This is more than just an art show, it is a soulful, deeply personal expression that speaks a universal language, affirming the ability of Thai artists to create world-class exhibitions that touch people around the globe. “Lost in DOMLAND” stands as a powerful symbol of inspiration for the next generation of Thai creators, encouraging them to elevate their craft and push the boundaries of Thailand’s art scene to new international heights.

The exhibition is a reflection of ICONSIAM’s unwavering commitment to becoming a Must-Visit Global Art Destination, driving Thailand forward as a dynamic and influential force in the global art world.

“Lost in DOMLAND” is now open at The Pinnacle, 8th Floor, ICONSIAM, inviting visitors to experience an unexpected, joyful journey through art, from today until August 3, 2025. Tickets are THB 850 for general admission and available at 7-Eleven branches nationwide or online at www.allticket.com/event/lostindomland. Free entry for children under 12 years old, while students are eligible for a 50% discount upon presentation of a valid student ID. For more updates and information, follow us on Facebook: ICONSIAM.

Dusit International expands across the lodging spectrum, launches ninth hotel brand – Dusit Hotels

Refined upper-upscale brand is tailored for 120–300 key properties in prime urban and resort locations, delivering market-relevant experiences enriched by Dusit’s signature Thai-inspired gracious hospitality

BANGKOK, THAILAND – Media OutReach Newswire – 14 July 2025 – Dusit International, one of Thailand’s leading hotel and property development companies, has expanded its global hospitality portfolio with the official launch of Dusit Hotels – its ninth hotel brand – designed to deliver tailored upper-upscale experiences that balance brand consistency with the unique needs of each market in strategic city and leisure destinations worldwide.

Dusit’s ninth hotel brand – Dusit Hotels – is designed to deliver refined, upper-upscale experiences that are market-relevant, locally rooted, and enriched by Thai-inspired gracious hospitality. Now open in Doha, Qatar; Hanoi, Vietnam; and Chengdu, China – with Manila, Philippines set to join in 2026.

Already introduced at three operating hotels – Dusit Hotel Doha, Qatar; Dusit Le Palais Tu Hoa, Hanoi, Vietnam; and Dusit Hotel AG Park, Chengdu, China – with another distinctive property, Dusit Hotel Greenhills, Manila, Philippines, signed and set to open in 2026, the new brand has already marked its presence in key markets across Asia and the Middle East, laying a strong foundation for future growth.

Created in response to the growing demand from hotel owners and developers for distinctive properties that combine international standards with a strong sense of local identity, Dusit Hotels is positioned to deliver memorable guest experiences rooted in the unique cultural and physical context of each destination – all underpinned by Dusit’s signature Thai-inspired gracious hospitality.

Defined by a timeless, warm, and welcoming aesthetic, and guided by the tagline “Distinctly Elevated, Perfected by Place,” Dusit Hotels are crafted with the soul of each location in mind and designed to offer superior levels of comfort for business and leisure travellers of all generations. Public spaces feature curated art and locally inspired details that enhance the sense of place, while integrated smart technologies enrich the stay experience.

With a target range of 120 to 300 keys per property, Dusit Hotels is ideally suited for conversions and purpose-built developments that seek to balance refined comfort and contemporary design with market-relevant facilities, such as destination dining, multi-functional event spaces, and wellness offerings tailored to today’s travellers.

At each location, Dusit Hotels has demonstrated its ability to deliver refined, upper-upscale experiences rooted in local character and contemporary elegance.

Located by Hanoi’s West Lake, the 207-key Dusit Le Palais Tu Hoa, Hanoi blends Thai-inspired gracious service with Vietnamese heritage, drawing inspiration from the legacy of Princess Từ Hoa, who famously left the royal court to teach silk weaving to the local people, to offer a unique cultural connection through its design, storytelling, and curated dining experiences.

In Chengdu, the 248-key Dusit Hotel AG Park, Chengdu embraces its natural setting amidst the scenic surrounds of Tianfu Agricultural Expo Park with guided nature-based activities, farm-to-table dining, and sustainability-led programming aligned with Dusit’s group-wide sustainability initiative, Tree of Life, all contributing to a guest experience that’s both mindful and memorable.

Dusit Hotel Doha, meanwhile, with 261 well-appointed guestrooms and suites, plus 96 elegant apartments in the heart of Doha’s vibrant West Bay area, has carved a niche in the Qatari capital’s competitive hospitality landscape by offering warm, personalised service, a variety of international dining options, and wellness experiences delivered through Dusit’s signature Devarana Wellness concept. From in-room rituals to a full-floor spa, the hotel demonstrates how Dusit Hotels can thoughtfully integrate well-being into the guest journey in a way that is meaningful, accessible, and market-relevant.

The latest signing under the Dusit Hotels brand – Dusit Hotel Greenhills, Manila – is set to open in Q4 2026. Occupying the top 10 floors of Primex Tower, a landmark 50-storey mixed-use development in Metro Manila’s San Juan City, the 200-key hotel will feature premium facilities, including Benjarong Thai restaurant, an all-day dining restaurant, a rooftop bar, a rooftop swimming pool, and a ballroom with spectacular city views.

Together, these properties illustrate the brand’s versatility and appeal – bringing Dusit’s gracious hospitality and service excellence to life in distinctive ways, guided by a consistent upper-upscale positioning.

“Our latest brand has been carefully developed to meet the evolving needs of both hotel owners and modern travellers alike,” said Mr Gilles Cretallaz, Chief Operating Officer, Dusit International. “As we continue to reposition the Dusit Thani brand firmly within the luxury segment, Dusit Hotels marks a strategic expansion of our presence in the upper-upscale space, reinforcing our evolution across the lodging spectrum. This new brand allows us to bring our unique Thai-inspired gracious hospitality to a broader range of properties, while giving owners the scope to tailor experiences to their specific markets – all backed by our proven systems, global distribution, and operational excellence. With a strong focus on comfort, character, and locality, each hotel will resonate deeply with domestic and international guests seeking purposeful, memorable stays.”

Dusit’s global portfolio currently comprises 294 properties across 18 countries, including 55 hotels and resorts and 239 luxury villa rentals. The company’s nine brands span the lodging spectrum from affordable lifestyle to bespoke luxury. Alongside Dusit Hotels, the group’s other brands include Devarana – Dusit Retreats (Wellness Luxury), Dusit Thani (Bespoke Luxury), Dusit Collection (Character Luxury), dusitD2 (Lifestyle Upscale), Dusit Princess (Upper Midscale), ASAI Hotels (Lifestyle Midscale), Dusit Suites (Lifestyle Long Stay), and Elite Havens (Luxury Villa Rentals).

Across its portfolio, Dusit has already signed 14 new properties this year and has over 60 in the pipeline, reflecting strong demand for its distinctive hospitality offerings worldwide. Dusit Hotels is expected to continue this momentum, with strong developer interest in key markets.

“With three Dusit Hotels already in operation and another distinctive property in the pipeline, our newest brand has already resonated strongly with our target market as well as development partners,” said Mr Siradej Donavanik, Vice President – Development (Global). “Reflecting strong demand for this offering, we anticipate signing eight additional Dusit Hotels within the next two years, in key gateway destinations, both cities and resorts. For developers seeking a refined, versatile, and future-ready concept with proven performance and global support, Dusit Hotels presents a compelling opportunity.”

About Dusit Hotels and Resorts

Dusit Hotels and Resorts is the hotel arm of Dusit International, one of Thailand’s leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group’s portfolio of hotels, resorts and luxury villas includes close to 300 properties operating under a total of nine brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Collection, Dusit Hotels, dusitD2, Dusit Suites, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

Henan Meets SCO: Anyang Receives Acclaim from Media and Think Tank Guests

ANYANG, CHINA – Media OutReach Newswire – 29 July 2025 – From July 23 to 27, the Shanghai Cooperation Organization Media and Think Tank Summit was held in Henan Province. During this event, guests from multiple countries visited Anyang, Henan, one of China’s Eight Ancient Capitals, to gain profound insights into this ancient city’s historical legacy and modern vitality.

Anyang is home to Yinxu (the Yin Ruins), a UNESCO World Heritage site, the hometown of Oracle Bone Inscriptions and the birthplace of the Book of Changes (I Ching). Along the banks of the Huan River stands the Yinxu Museum, its form echoing a monumental bronze Ding, radiating solemn grandeur. In the Oracle Bone Inscription exhibition hall, characters carved onto tortoise shells and animal bones seemed to grow more mysterious under dramatic lighting, as guests clustered around displays, intently deciphering each stroke’s meaning.

Yinxu Museum

“China’s enduring civilization is a cornerstone of its global standing,” said Robinder Nath Sachdev, President of Imagindia Institute, New Delhi, India, visiting China for the first time. Deeply impressed by China’s profound culture, he added, “This visit has aroused a curiosity and I’ll delve further into Anyang’s history and culture upon my return.”

At the Red Flag Canal Museum in Linzhou, Anyang, Olga Migunova, Scientific Director of the Center for the Study of China, St. Petersburg State University of Economics, lingered before the large photograph Celebration of the Red Flag Canal’s Water Flow.

As the guide narrated, scenes from over 60 years ago came alive. Under extreme hardship, local people leveled 1,250 hills, excavated 211 tunnels, and carved a 1,500-kilometer “river of life” into cliff faces. This feat ended Linzhou’s history of “nine droughts in ten years,” a time when water was “as precious as oil”.

“We’ve read much about Anyang, but experiencing it firsthand is entirely different. This, I believe, is the ‘cradle of Chinese civilization’,” Migunova said. She noted that Red Flag Canal embodies the Chinese people’s tenacious spirit toward life and nature, reflecting their cultural tradition of uniting to overcome adversity. “Similarly, if SCO countries stand together, we too can surmount countless challenges.”

Aman Mambetaliyev, Deputy Director of the Central Communications Service under the President of the Republic of Kazakhstan, remarked: “The Red Flag Canal spirit offers inspiration to other countries. Coming from Kazakhstan where water scarcity and global warming challenge us, we might adopt this approach. The Canal demonstrates that shared conviction and purpose can achieve the impossible.”

Guests also visited Henan Guangyuan New Material Co., Ltd. in Linzhou. In its electronic fabric workshop, automated production lines drew them to pause and take photos. “We’ve read about this in journals, but witnessing cutting-edge materials being made is truly awe-inspiring,” said Nikolay Migunov, Chief Editor of “Daotong Eastern Literature Press” Company Limited. “I realize now: the hum of precision machines and the rhythm of assembly lines foster a social bond, igniting collective pride in ‘Made in China’.”

This journey, bridging history, illuminates the future. Walking through Central China, guests absorbed the splendor of Chinese civilization, heard tales of tenacious endeavor, and perceived the pulse of economic development. Meanwhile, the sincere fellowship of the “SCO Family” grew ever stronger.

Encountering Naadam, Experiencing the 35th Grassland Carnival of the Inner Mongolia Autonomous Region

XILINGOL LEAGUE, CHINA – Media OutReach Newswire – 22 July 2025 – Mid-summer breathes life into Inner Mongolia’s grassland, where lush pastures glisten after seasonal rains, nourishing herds beneath vast blue skies. Against this vibrant backdrop, the 35th Naadam Fair of the Inner Mongolia Autonomous Region unfolds.

Opening Ceremony of the 35th Grassland Naadam Fair of the Inner Mongolia Autonomous Region

As popular Inner Mongolian ballads blend with spirited dances and the haunting melodies of the morin khuur (horsehead fiddle), the vast grassland of Xilingol transform into a living stage. A procession of 1,200 horsemen bearing the national flag, followed by 512 Inner Mongolian wrestlers advancing with eagle-like poise, ignites the festival spirit, turning the grassland into a joyful paradise of melodious songs and folk dances.

“Naadam”, a Mongolian word for “games” or “recreation”, is a traditional festival in Inner Mongolia. The competitions of Mongolian wrestling, horsemanship, and archery, known as “three manly skills”, are rather spectacular and the most popular with local people.

Wu Enqi, deputy director of the Culture, Sports, Tourism, Radio, and Television Bureau of East Ujimqin Banner, explained that Mongolian wrestling, horsemanship, and archery were essential skills for ancient Mongolian men to master during their upbringing. These skills once vital for survival on the battlefield have become fixed events at the Naadam Fair in the era of peace, which are still liked by many people to this day.

Traveling from Suzhou to witness the spectacle of Naadam, visitor Lei Jie shared, “Every moment in Xilingol felt magical, but nothing matched the visual impact when masculine Inner Mongolian wrestlers stepped into the arena at the Naadam Fair.”

Bökh (Mongolian wrestling) means “sturdiness, solidarity and persistence” in Mongolian. Victorious wrestlers wear Jiangga, a rainbow-hued silk neckpiece, the strands of which record their triumphs. The more strands there are on a piece of Jiangga, the more victories it represents.

Sun Haitao, a cultural researcher in Xilingol League, stated that Naadam holds a significant and far-reaching influence in the hearts of the people across the grassland, akin to the “Olympics”. In recent years, Naadam has been enriching its content with the development of the times, evolving from undiversified festive activities into a comprehensive cultural tourism IP that integrates cultural experiences, sports competitions, and industrial development, constantly infusing Naadam with new vitality.

Furthermore, this Naadam Fair has elaborately planned 18 characteristic zones, featuring both traditional Mongolian cultural displays such as the “Three Manly Skills” competitions and intangible cultural heritage exhibitions, as well as innovative modern experiences like grassland photography in folk costumes and family camping. Visitors can not only watch captivating performances but also join activities such as horseback riding and stamp collection, experiencing the unique charm of grassland culture through interaction.

Letright Spotlighted In Nikkei Bizruptors For Revolutionizing Sustainable Luxury In Outdoor Living.

Recognition by Nikkei BizRuptors underscores Letright’s role in redefining eco-conscious luxury in global outdoor living

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 30 July 2025 – Letright Industrial Corp., Asia’s leading sustainable outdoor living specialist, has been featured in Nikkei BizRuptors, a case study platform by Nikkei Business Lab Asia. The feature highlights Letright’s bold vision of merging sustainability with luxury in outdoor furnishing.

Ombra by Letright-smart pergola that combines solar innovation with luxury design, redefining sustainable outdoor living.

Originally developed by the ACES Institute, the business case was adapted for educational use by Nikkei BizRuptors. It spotlights Letright’s innovation-driven leadership and sustainable engineering, focusing on Ombra, its flagship solar pergola that blends sleek design with advanced solar integration and patented technologies

“Our journey goes beyond profits, it’s about creating positive environmental and social impact,” said Ren Li, Founder and CEO of Letright.

Letright has become a global benchmark in eco-luxury by replacing traditional wood with sustainable materials such as aluminum and wood-plastic composites. It has also advanced surface technology with thermoregulating TIGER powder coatings and integrated solar systems, setting new industry standards.

From a local startup to a global brand with a presence in Europe, North America, and emerging markets in the Middle East and Africa, Letright’s growth reflects its strong ESG focus.

Nikkei BizRuptors, part of the Nikkei Group, which also publishes Nikkei Asia and the Financial Times—showcases real-world case studies for business education. Letright’s inclusion adds to a growing body of Asia-centric materials used in schools and leadership programs globally.

“This feature affirms our role in shaping responsible innovation,” said Ren Li. “We’re proud to be part of the global conversation on sustainability and design.”

Letright’s spotlight marks a strategic step forward in expanding its influence and partnerships worldwide.

Letright Industrial Corp., Ltd.

Letright Industrial Corp. specializes in sustainable outdoor furnishing and living, redefining luxury through eco-conscious design. Since 1999, it has pioneered materials like aluminum and wood-plastic composites to reduce environmental impact. Known for precision engineering, patented technologies, and ethical practices, Letright’s products including the Ombra solar pergola blend form, function, and sustainability. Headquartered in Asia with a growing global presence, Letright is committed to doing the right things and doing things right, shaping the future of responsible outdoor living.